How to Add Local SEO Schema Markup To Your Website

Local SEO Markup Schema Boilerplate

Copy and paste the follow code into Notepad or a code editor like Notepad++ or VSCode. These are free but plain old notepad will work just fine for this tutorial. Next, Replace my comments with your business details on the appropriate lines BETWEEN the double quotes.

<script type="application/ld+json">
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business Name Here",
    "telephone": "(XXX) XXX-XXXX",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Street Address Here",
      "addressLocality": "City Here",
      "addressRegion": "2 letter state code",
      "addressCountry": "United States",
      "postalCode": "Zip code here"
    },
    "openingHoursSpecification": [
        {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek":["Monday","Tuesday", "Wednesday", "Thursday"],
        "opens": "11:00",
        "closes": "18:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": ["Saturday","Sunday"]
            "opens": "10:00",
            "closes": "14:00"
        }

    ],
    "url": "https://yourwebsitehere.com",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.9",
      "bestRating": "5",
      "worstRating": "2",
      "ratingCount": "198"
    },
    "review": {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Billy Bob Thornton"
      },
      "datePublished": "2023-12-09",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      },
      "reviewBody": "Youre Awesome"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": "Get this from Google maps",
        "longitude": "This too"
    },
    "areaServed": {
        "@type": "GeoCircle",
        "geoMidpoint": {
          "@type": "GeoCoordinates",
          "latitude": "Use same as above",
          "longitude": "same as above longitude"
        },
        "geoRadius": "This is in meters by default. Use Google to convert miles to meters then add here."
      }
  }
</script>

Use schema.org to find your specific business type but if there isn’t one, use the Local Business one above.

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