How to Add Local SEO Schema Markup To Your Website

Local SEO Markup Schema Boilerplate

Copy and paste the follow code into Notepad or a code editor like Notepad++ or VSCode. These are free but plain old notepad will work just fine for this tutorial. Next, Replace my comments with your business details on the appropriate lines BETWEEN the double quotes.

<script type="application/ld+json">
    "@context": "",
    "@type": "LocalBusiness",
    "name": "Your Business Name Here",
    "telephone": "(XXX) XXX-XXXX",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Street Address Here",
      "addressLocality": "City Here",
      "addressRegion": "2 letter state code",
      "addressCountry": "United States",
      "postalCode": "Zip code here"
    "openingHoursSpecification": [
      "@type": "OpeningHoursSpecification",
      "dayOfWeek":["Monday","Tuesday", "Wednesday", "Thursday"],
        "opens": "11:00",
        "closes": "18:00"
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": ["Saturday","Sunday"]
            "opens": "10:00",
            "closes": "14:00"

    "url": "",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.9",
      "bestRating": "5",
      "worstRating": "2",
      "ratingCount": "198"
    "review": {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Billy Bob Thornton"
      "datePublished": "2023-12-09",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      "reviewBody": "Youre Awesome"
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": "Get this from Google maps",
        "longitude": "This too"
    "areaServed": {
        "@type": "GeoCircle",
        "geoMidpoint": {
          "@type": "GeoCoordinates",
          "latitude": "Use same as above",
          "longitude": "same as above longitude"
        "geoRadius": "This is in meters by default. Use Google to convert miles to meters then add here."

Use to find your specific business type but if there isn’t one, use the Local Business one above.

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